All profits going to Redress—how will emerging designers benefit?

Question

Accepted Answer

Profits from DHL x Absurd Laboratory Collection Will Support Emerging Designers

All profits generated from the "DHL x Absurd Laboratory BFFS Upcycled Collection" will be donated to Redress, a Hong Kong-based environmental NGO. This funding is specifically designated to support Redress's ongoing work in nurturing and developing emerging talent within its alumni network. The initiative aims to foster a new generation of designers who are committed to integrating principles of sustainability and circularity into their creative processes and future work.
Funding for Talent Development and Education

The financial contributions from the sale of the upcycled collection will directly fuel Redress's programmes focused on cultivating nascent design talent. This support is crucial for providing emerging designers with the resources and opportunities needed to develop innovative approaches to fashion. By investing in this talent pipeline, Redress seeks to advance the broader movement towards a more circular fashion industry.
Fostering a New Generation of Sustainable Designers

The collaboration is designed to cultivate a new cohort of designers who prioritize sustainability and circularity. This focus is essential for addressing the environmental impacts of the fashion industry. Redress's mission is to accelerate the transition to a circular economy in fashion, and supporting emerging talent is a key strategy in achieving this objective.
Partnership with Redress Design Award

This initiative is intrinsically linked to the Redress Design Award, which Eric Wong, the designer behind the collection, previously won in 2025, receiving the "DHL GoGreen Plus Alumni Prize." DHL Express is a Platinum Sponsor of the "Redress Design Award 2026," further demonstrating its commitment to this cause. The prize itself, which includes DHL shipping credits, is intended to facilitate the growth of alumni brands and support their expansion into global markets.
Circularity Through Upcycled Materials

The "DHL x Absurd Laboratory BFFS Upcycled Collection" itself exemplifies circular design principles. The fashion accessories, including a convertible bucket hat and sling bag, unisex clogs, and bear pendants, are ingeniously crafted from retired DHL courier uniforms. This upcycling process gives pre-existing materials a new narrative and artistic life, transforming them into contemporary, desirable accessories with a strong story of sustainability.

Reading history

Hide →

This history is cleared when the page is closed.

All profits going to Redress—how will emerging designers benefit?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

3

0

0

Share with friends