Are Malaysians seeking more than just food content online?

Question

Accepted Answer

Malaysians Show Interest in Motivational Content Beyond Food During MCO

Evidence suggests a segment of the Malaysian population sought more than just food-related content online during the movement control order (MCO) period. The creation and reception of motivational videos indicate a desire for positive and uplifting messages amidst the restrictions.
Motivational Videos Gained Traction

TV host and inspirational speaker Chew Hoong Ling produced two YouTube videos, "Malaysia, Bertabahlah! Malaysia Boleh" and "Hero Malaysia," to encourage Malaysians. These videos were released as the nation entered its second week of the MCO, aiming to counter lethargy and foster positivity.
Initiative Sparked by Online Trends

Chew Hoong Ling was inspired to create these motivational pieces after observing a prevalence of food-related posts on social media platforms since the MCO began on March 18. This observation led her to believe there was an audience receptive to different types of online engagement.
Collaborative Content Creation

The motivational videos were a collaborative effort, with Chew sending a script to her social media contacts and requesting they record themselves delivering positive messages. These individual recordings were then edited into videos under two minutes in length. The positive feedback and requests for future uploads received by Chew since Tuesday suggest an appetite for such content.

Reading history

Hide →

This history is cleared when the page is closed.

Are Malaysians seeking more than just food content online?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends