Are social media platforms open to ad revenue discussions?

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Social Media Platforms Expressed Willingness to Discuss Advertising Revenue Sharing

Social media platforms, including TikTok, Meta, and Google, have indicated their readiness and willingness to engage in discussions regarding advertising revenue sharing with Malaysian media organisations. The Ministry of Communications and Digital (KKD) is prepared to facilitate these conversations, with Minister Fahmi Fadzil suggesting that media organisations can take the lead in these engagements.
Platforms Open to Direct Engagement

Minister Fahmi Fadzil stated that he has conveyed the matter of advertising expenditure to major social media companies like TikTok and Google. These platforms, along with Meta, are considered crucial participants in dialogues concerning advertising expenditure. Fahmi Fadzil has expressed his desire for positive and constructive engagement between these global entities and local media organisations.
Media Organisations Can Lead Discussions

The KKD views that Malaysian media organisations are in a position to initiate and lead the discussions on advertising revenue sharing with global social media platforms. The ministry stands ready to offer its assistance in these dialogues, aiming to foster a collaborative environment. This approach allows media organisations to directly address their concerns and explore potential revenue-sharing models.
Potential for Fund Allocation for Digital Transformation

Beyond revenue sharing, Fahmi Fadzil suggested the possibility of setting aside a pool of funds to support media organisations in their digital transformation efforts. This could involve exploring new methods of content presentation and identifying additional revenue streams, drawing inspiration from initiatives in countries like Taiwan.
Malaysia's Approach to Legislative Action

While acknowledging legislative actions taken by other countries, such as Australia, Malaysia intends to chart its own course. Fahmi Fadzil indicated that current engagements with TikTok, Google, and Meta in Malaysia have been positive and constructive, suggesting that legislative measures may not be immediately necessary. Enacting laws would be considered a last resort, with Malaysia reserving that right while prioritising collaborative discussions.

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Are social media platforms open to ad revenue discussions?

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