Beyond fandom, what public support has BTS built in the US?

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BTS Has Cultivated Broad Public Support in the United States Beyond Its Fandom

Recent market data indicates that BTS has achieved a significant increase in positive public perception in the United States, extending its influence beyond its dedicated fanbase. In the second quarter, 46% of US respondents expressed a positive impression of the group, a notable rise from 34% recorded in a 2021 survey. This growing favourability suggests a widening acceptance and recognition of the K-pop group among the general American public.
Record High Favourability Ratings

The latest survey data reveals that BTS's favourability rating reached an all-time high of 46% in the second quarter. This figure represents a substantial 12 percentage point increase since the initial survey in 2021, when the group's favourability stood at 34%. Such a consistent upward trend underscores the group's expanding appeal within the US market.
Increased Public Awareness

Beyond positive impressions, awareness of BTS among US respondents has also seen a significant jump. The survey found that 42% of respondents were aware of the group, a figure considerably higher than the average awareness of 24% across all surveyed artists. This heightened visibility indicates that BTS is becoming a more recognizable entity in the broader American cultural landscape.
Evidence of Support Beyond Fandom

BigHit Music, the group's agency, has interpreted these findings as evidence that BTS has successfully built broad public support in the United States that extends beyond its established fanbase. The combination of increased favourability and widespread awareness suggests that the group's reach and impact are growing, resonating with a more diverse segment of the American population.

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Beyond fandom, what public support has BTS built in the US?

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