Beyond food, which other sectors offer untapped halal market potential?

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Halal Market Potential Beyond Food and Beverage

Beyond the established food and beverage sector, Malaysia's halal market potential extends significantly into industries such as medicine and cosmetics. These sectors represent untapped opportunities for growth, leveraging Malaysia's comprehensive halal ecosystem and international recognition. While the focus has historically been on food products, the demand for certified halal alternatives in healthcare and personal care is growing.
Halal Medicine and Cosmetics Sectors

The Malaysian Deputy Prime Minister, Datuk Seri Dr Ahmad Zahid Hamid, has highlighted medicine and cosmetics as key sectors with substantial untapped market potential for halal products. This observation stems from a recognition that the halal market is not confined to consumables but encompasses a broader range of consumer goods and services. The push to develop these sectors aligns with Malaysia's broader strategy to expand its halal product offerings and market reach within Asean and globally.
Expanding Halal Gelatine Production

A critical component for expanding halal products in sectors like medicine and cosmetics is the availability of compliant ingredients. Malaysia is actively collaborating to increase the production of halal gelatine, as the current single producer is insufficient to meet the demand from both Asean and international markets. Existing gelatine products often fall short of the required standards for other halal applications, necessitating this expansion to support growth in these new sectors.
Leveraging Malaysia's Halal Ecosystem

Malaysia's established and comprehensive halal ecosystem provides a strong foundation for developing and marketing halal products in these emerging sectors. The country's halal certification is recognized by 92 foreign bodies across 48 countries, demonstrating a high level of international trust and acceptance. This existing framework facilitates easier market entry and acceptance for halal-certified medicines and cosmetics, building upon Malaysia's leading position in the global Islamic economy.

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Beyond food, which other sectors offer untapped halal market potential?

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