Beyond funding, what new roles will Finas play in the animation sector?

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Finas to Drive Animation Sector Through Integrated Strategy Beyond Funding

The National Film Development Corporation Malaysia (Finas) is expanding its role beyond traditional funding to actively drive the animation sector. This involves coordinating crucial industry elements such as licensing, talent development, marketing, distribution, and intellectual property (IP) commercialisation. The overarching objective is to cultivate a robust and sustainable animation ecosystem, ensuring all facets of the industry synergise for long-term competitiveness and growth.
Coordinated Industry Development

Finas will take a more proactive stance in orchestrating the various components of the animation industry. This strategic shift means the organisation will be responsible for coordinating licensing, identifying and nurturing talent, developing effective marketing strategies, facilitating distribution channels, and maximising the commercial potential of intellectual property. The aim is to build a cohesive and thriving animation landscape, moving beyond short-term project funding to establish a resilient industry.
Strategic Collaborations and Market Penetration

To achieve its goals, Finas will foster close collaborations with a diverse range of stakeholders. This includes local animation companies, universities, television broadcasters, and digital platforms. Such partnerships are designed to ensure that Malaysian animation remains relevant and innovative, capable of capturing regional market share and expanding the reach of homegrown IP. This integrated approach aims to build strategic ties with regional partners, including festivals, studios, and distribution platforms across Asean.
Emphasis on Commercialisation and Talent Pipeline

A significant focus will be placed on the marketing, distribution, and commercialisation of animation IP. This extends beyond content screenings to include merchandise, apparel, and licensing opportunities, thereby maximising the economic impact of local animation projects. Concurrently, Finas is addressing a noted decline in animation student enrolment by strengthening ties with six universities and implementing train-the-trainer programmes. These initiatives aim to ensure that educational curricula align with current industry demands, preparing graduates for both local and regional markets.
Engaging Youth with Modern Technologies

Finas is also utilising the Madani Creative Youth Programme to connect with younger generations. This programme serves as a platform to introduce youth to animation and digital content creation, with a specific emphasis on modern techniques, including artificial intelligence (AI). By engaging young people in these areas, Finas seeks to ensure they are equipped with contemporary skills and ready to contribute to a dynamic and resilient industry ecosystem.

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Beyond funding, what new roles will Finas play in the animation sector?

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