Can AI tools democratise political campaigning for smaller parties?

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AI Tools Can Democratise Political Campaigning for Smaller Parties

Generative artificial intelligence tools are increasingly being adopted in political campaigns in Malaysia, particularly in the Johor state election, by parties including Pakatan Harapan (PH), Barisan Nasional (BN), and Parti Bersama Malaysia. This shift is driven by the speed and cost-efficiency of AI, allowing smaller or resource-strapped parties to produce campaign materials and plan activities with greater ease, thereby levelling the playing field against larger, more established entities.
AI Enables Faster and Cheaper Content Creation

The adoption of AI tools by political teams is primarily motivated by the significant gains in speed and cost-effectiveness. For instance, PH content creators have generated hundreds of songs using AI music generators like Suno, noting that the process is both rapid and inexpensive, with many tools available for free. This efficiency means campaign teams can operate with minimal resources, often relying solely on their mobile phones instead of multiple devices previously needed for content production.
Smaller Parties Leverage AI for Campaign Planning and Anthems

AI has facilitated the production of various campaign elements, from social media posts to rally planning. Parti Bersama Malaysia, for example, utilized AI assistant Claude to map out rally routes and Suno to create the party's anthem. This approach has been likened to using pre-made ingredients, where campaign staff can still oversee the final product without needing to undertake the entire production process from scratch. BN has also employed AI for creating campaign music, including retro synth-pop anthems and candidate theme songs.
Democratisation of Content Creation Aids Competition

The accessibility and affordability of AI technologies have a democratising effect on political content creation. This allows smaller parties, which may have limited budgets and personnel, to produce professional-quality materials and engage in more effective campaigning. By lowering the barrier to entry for content generation, AI enables these parties to compete more directly with larger organisations that traditionally possess greater resources for campaign production.

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Can AI tools democratise political campaigning for smaller parties?

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