Can customers add their own history to rented garments?

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Customers Can Contribute to Garment History on Blockchain

Yes, customers participating in H&M's blockchain-based clothing rental trial in Berlin have the capability to add their own information to the digital record of the rented garments. This feature allows for a richer, crowdsourced history of each item beyond its rental transactions.
Garment Rental History Transparency

Through H&M's partnership with circular fashion specialist Lablaco and its platform SPIN, rented garments are tracked on a blockchain. Customers can access this information by scanning the garment's care tag with a smartphone, revealing its complete rental history and previous journeys. This technology aims to provide consumers with enhanced transparency regarding the lifecycle of the clothing they rent.
Customer-Added Information and Memories

Beyond viewing existing data, customers can actively contribute to the blockchain record. This includes uploading personal details such as specific memories associated with a garment or documenting different ways they have styled the piece. This functionality allows for a more personal and interactive engagement with the rented clothing.
Trial Service in Berlin

The blockchain-enabled rental service is currently being piloted at H&M's Mitte Garten store in Berlin. The trial, which runs until the end of the year, features a selection of 12 items available for rent. Customers can reserve and pay for these items via a one-click process, keeping them for periods ranging from five days to three weeks.
Broader Sustainability Initiatives

This rental service is part of H&M's ongoing commitment to responsible fashion practices. The company has previously introduced other innovative initiatives, such as the Looop in-store recycling system launched in Stockholm in October 2020. Looop enables customers to transform their old garments into new items directly within the store.

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Can customers add their own history to rented garments?

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