Can hip hop truly enhance cheese flavour more than classical music?

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Hip Hop Music Shows Potential to Enhance Cheese Flavour Over Classical Music in Swiss Experiment

Swiss researchers have conducted an experiment suggesting that exposure to hip hop music may lead to a more pronounced flavour, aroma, and taste in Emmental cheese compared to classical music or silence. The study involved nine 10-kilogram wheels of Emmental cheese, each subjected to different auditory environments for 24 hours daily over a period. These environments included exposure to hip hop, Mozart's opera, Led Zeppelin's rock music, techno, and dark ambient sounds, alongside varying sound frequencies and a control group kept in silence.
Experimental Setup and Music Exposure

The experiment, conducted by researchers from Bern University of Arts, utilised nine 10-kilogram wheels of Emmental cheese. Each wheel was placed in a separate wooden crate and exposed to specific musical genres or sound frequencies. The musical selections ranged from the hip hop track "We Got it From Here" by A Tribe Called Quest, Mozart's opera "The Magic Flute," and Led Zeppelin's "Stairway to Heaven," to techno music by Vril and dark ambient by Yello. Additionally, three wheels were exposed to low, medium, and high frequencies, while one remained in silence as a baseline for comparison.
Sensory Evaluation by Culinary Jury

Following the exposure period, a culinary jury conducted blind tastings to evaluate the cheese samples. The jury assessed various sensory attributes, including flavour, aroma, and taste. According to the researchers' report, significant differences were observed, particularly concerning the strength of flavour, smell, and taste.
Hip Hop's Superior Performance in Blind Tastings

The findings indicated that the Emmental cheese exposed to hip hop music performed exceptionally well in the blind tastings. It was reported to be the strongest in terms of fruitiness, smell, and taste among all the cheese samples that were exposed to music. This suggests a notable impact of the hip hop genre on the cheese's sensory profile.
Method of Music Energy Transference

A key aspect of the experiment was the method used to transmit the music's energy into the cheese. Instead of relying on external loudspeakers, the researchers employed mini transmitters. This technique allowed the music's energy to resonate directly within the cheese, a process described as "insonifying" the cheese. The cheesemaker involved in the project, Beat Wampfler, noted that the results were consistent across two separate jury tests. He also indicated plans to further investigate the effects of hip hop by testing multiple cheeses exclusively with this genre.

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Can hip hop truly enhance cheese flavour more than classical music?

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