Can local car brands match foreign offers for Olympic medallists?

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Local Car Brands Encouraged to Offer Incentives for Olympic Medalists

National athletes achieving podium finishes at the 2024 Paris Olympic Games will receive a foreign-made car as a reward. The Road To Gold (RTG) Committee has secured an offer from an automotive company for this incentive. The Minister of Youth and Sports, Hannah Yeoh, has expressed a desire for local companies to present comparable rewards, highlighting that any interested local firms can connect with RTG coordinator Datuk Stuart Ramalingam.
Foreign Car Company Offer Secured

The RTG Committee has received a proposal from an unnamed car company to provide a foreign-made vehicle to Malaysian athletes who win medals at the upcoming Paris Olympics. This offer is part of the incentives being arranged for athletes representing the nation at the prestigious sporting event, scheduled to take place from July 26 to August 11. The specific make and model of the car have not been disclosed.
Call for Local Corporate Support

Minister Hannah Yeoh has actively encouraged Malaysian companies, including government-linked entities, to consider offering similar incentives to athletes who bring honour to the country. This initiative aims to broaden the scope of rewards and acknowledge the achievements of Olympic medalists through domestic corporate support, as currently only a foreign brand has stepped forward with such a specific offer.
Contact Point for Interested Local Firms

Local companies keen on extending an offer to reward Olympic medallists are directed to contact Datuk Stuart Ramalingam, the coordinator for the Road To Gold programme. This designated point of contact facilitates communication and arrangements for any interested local businesses wishing to participate in honouring the athletes' success at the Paris Games.
Existing Financial Rewards for Medalists

Beyond potential automotive rewards, national athletes are already set to receive financial incentives through the Sports Victory Prize Scheme (SHAKAM). Under this scheme, a gold medal at the Olympics and Paralympics is valued at RM1 million, a silver medal at RM300,000, and a bronze medal at RM100,000. This existing structure provides a baseline financial recognition for significant athletic achievements.

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Can local car brands match foreign offers for Olympic medallists?

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