Can Malaysian companies leverage INSP MIHAS 2026 for export growth?

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Malaysian Companies Can Leverage INSP MIHAS 2026 for Export Growth

Malaysian companies are invited to register for the International Sourcing Programme (INSP) at the 22nd Malaysia International Halal Showcase (MIHAS) 2026, a platform designed to connect them with international buyers and foster export growth. Building on past successes, INSP MIHAS 2026 aims to generate significant export sales and provide valuable business matching opportunities.
INSP MIHAS 2026 Targets Substantial Export Sales and Buyer Engagement

The upcoming INSP MIHAS 2026, scheduled from 23 to 26 September 2026 in Kuala Lumpur, is targeting approximately 300 international buyers, including 50 premium buyers. The programme aims to achieve RM2 billion in export sales specifically under the INSP component. This initiative is part of the broader MIHAS 2026, which anticipates total sales of RM4.50 billion.
Proven Track Record in Generating Export Revenue

The INSP has a well-established history of driving export success for Malaysian businesses. Since its inception in 2004, the programme has generated over RM20.62 billion in export sales for Malaysian companies. This has been facilitated through nearly 8,000 international buyers and 67,200 structured business meetings that have benefited 10,600 Malaysian sellers. The previous year's INSP MIHAS 2025 alone generated RM3.63 billion in sales, demonstrating its continued efficacy.
Strong International Buyer Interest and Diverse Sectoral Coverage

MIHAS 2026 is already experiencing significant international buyer interest, with more than 500 buyers from 55 economies confirmed to participate. Notably, 15% of these interested buyers are returning participants, indicating sustained confidence in Malaysian exporters and the value they provide. The showcase covers 14 key sectors, including food and beverages, pharmaceuticals, Islamic finance, modest fashion, personal care, technology, services, and Muslim-friendly tourism, offering a broad spectrum of opportunities.
Early Registration Encouraged for Maximised Business Matching

Malaysian exporters are strongly encouraged to register early for the INSP MIHAS 2026 through the dedicated INSP MIHAS online portal and the MADANI Digital Trade Platform (MDTP) before the deadline of 31st July 2026. Due to the limited nature of buyer meeting slots, which are allocated via a structured matching process, early registration is crucial for companies to maximise their chances of securing beneficial business meetings and leveraging this significant export growth opportunity.

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Can Malaysian companies leverage INSP MIHAS 2026 for export growth?

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