Can Malaysian halal foods capture global demand beyond Muslim nations?

Question

Accepted Answer

Malaysian Halal Food Products Have Reached Over 150 Countries, Minister States

Malaysian halal food products have successfully penetrated markets in more than 150 countries, with the global halal market encompassing 1.8 billion Muslims. The Ministry of Agriculture and Food Security (KPKM) actively supports local food industry efforts to expand globally through various government incentives. Entrepreneurs, including young individuals, are leveraging digital technology and social media to enhance sales and income from local products.
Expansion into International Markets

The export of processed food products with halal status has achieved a significant international reach, now present in over 150 countries. This expansion taps into a global market that includes a substantial Muslim population of 1.8 billion. The Minister of Agriculture and Food Security, Datuk Seri Mohamad Sabu, expressed the ministry's aspiration for Malaysian local halal products to become a product of choice and highly demanded worldwide, extending beyond predominantly Muslim-majority nations.
Government Support and Incentives

KPKM, in conjunction with other relevant ministries, provides comprehensive support to local food industry players aiming for global market penetration. This support materialises in the form of various government incentives, including advisory services, training programmes, funding grants, and tax incentives. These measures are designed to assist entrepreneurs in developing their products and services to meet international standards and market demands.
Role of Digital Technology and Youth Entrepreneurship

The current era of Industrial Revolution 4.0 has highlighted the transformative impact of digital technology across the entire agro-food value chain. Digitalisation, coupled with innovation and eco-innovation, is seen as crucial for gaining a sustainable competitive advantage. Entrepreneurs, particularly youth who are adept at utilising social media, have demonstrated remarkable success in increasing sales of local products through online platforms, thereby doubling their income sources. This trend suggests a strong potential for young entrepreneurs in regions like Sabah to market and sell food products nationally and internationally via digital applications.

Reading history

Hide →

This history is cleared when the page is closed.

Can Malaysian halal foods capture global demand beyond Muslim nations?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends