Can potato milk cater to consumers with dairy allergies?

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Potato Milk Offers an Alternative for Those Allergic to Dairy Proteins

Potato milk presents a viable plant-based alternative for consumers experiencing allergies to cow's milk proteins. The Swedish brand Dug has specifically targeted this niche, aiming to attract individuals with such allergies alongside vegans. This innovative plant milk is formulated using potato flesh, combined with ingredients like rapeseed oil, chicory fibre, and pea protein, offering a dairy-free option.
Development and Target Market of Potato Milk

The development of potato milk stems from a desire to create more environmentally sustainable plant-based options. Potatoes require significantly less water compared to other crops like almonds and are generally easier to cultivate. This environmental advantage, coupled with the need for dairy-free alternatives, led to the creation of brands like Dug, which entered the market in Sweden with the intention of serving vegans and those with dairy protein allergies.
Commercial Availability and Recognition

Potato milk has gained traction and is currently available in markets such as Sweden, China, and the United Kingdom. In the UK, its potential has been recognised, with reports, including one from British retail giant Waitrose, predicting it as a significant food trend for 2022. The brand Dug has also expanded its offerings, introducing sugar-free and "barista" versions designed for use in coffee beverages, demonstrating a commitment to catering to diverse consumer needs.
Homemade Preparations and Historical Precedents

Beyond commercial offerings, there is growing interest in homemade potato milk, with content creators sharing recipes online. These recipes often involve boiling potatoes before blending them with water and other flavourings like almond powder, vanilla, and sweeteners, followed by filtering. While potato milk is a novel concept for many, the use of root vegetables in milk-like beverages has historical precedents, such as taro milk used in bubble tea in Taiwan, showcasing a broader tradition of utilising root vegetables in drink preparations.

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Can potato milk cater to consumers with dairy allergies?

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