Can Stellantis catch up to Tesla with this Amazon deal?

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Stellantis Aims to Narrow the Gap with Tesla Through Amazon Partnership

Stellantis and Amazon have announced a broad collaboration that aims to enhance Stellantis vehicles with advanced software and integrate Amazon's technology into their digital cockpits, potentially helping Stellantis compete more effectively with Tesla in the realm of software-driven automotive features. This partnership also includes Amazon becoming a significant customer for Stellantis' upcoming electric delivery vans.
Development of Digital Cockpits and Infotainment Systems

A key component of the collaboration involves the joint development of software for the "digital cockpit" infotainment systems in Stellantis vehicles, with initial launches planned for 2024. Stellantis vehicles will incorporate Amazon's Alexa technology, enabling voice-controlled features for navigation, vehicle maintenance, e-commerce, and payment services. This initiative seeks to equip Stellantis vehicles with sophisticated, software-powered infotainment capabilities that are deeply integrated with cloud computing.
Amazon as Preferred Cloud Provider and Workforce Upskilling

Stellantis has designated Amazon as its preferred cloud provider for future vehicles, leveraging Amazon's cloud computing power and mobile network infrastructure. Beyond technology, Amazon will also assist Stellantis in accelerating the development of new digital products and enhancing the skills of its global workforce. This aspect of the agreement is intended to bolster Stellantis' internal capabilities in software development and deployment.
Electric Van Deployment and Fleet Operations

Under a separate agreement, Amazon will be the inaugural customer for Stellantis' new line of electric delivery vans, scheduled for launch in 2023. Stellantis plans to deploy thousands of its Ram ProMaster electric vans annually for Amazon's delivery network. This commitment positions Amazon as a major fleet operator utilising Stellantis' electric van offerings, complementing Amazon's existing agreement to purchase up to 100,000 electric vans from startup Rivian Automotive.

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Can Stellantis catch up to Tesla with this Amazon deal?

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