Can the Aruz meet its 2,500 monthly sales target?

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Perodua Aruz Sales Target Outlook

Perodua has already secured substantial initial interest for its Aruz SUV, with 2,200 bookings received since orders opened on January 3. This strong early demand suggests a positive reception that could support the company's projection of achieving an average of 2,500 monthly sales, or 31,200 units by the close of 2019.
Initial Booking Performance

The immediate response to the Perodua Aruz indicates significant market interest. Within just twelve days of accepting pre-orders, the company registered 2,200 bookings. This figure represents a strong foundation as Perodua aims to establish the Aruz as a key offering in its lineup and aims to achieve its ambitious sales targets for the year.
Projected Sales Volume

Based on the initial booking numbers and the company's value proposition, Perodua anticipates selling an average of 2,500 units per month. This projection translates to an estimated total of 31,200 units sold by the end of 2019, positioning the Aruz as a significant contributor to Perodua's overall sales performance.
Market Positioning and Features

Perodua's strategy with the Aruz involves making SUV benefits and advanced features, typically found in more expensive vehicles, accessible to a wider Malaysian audience. The vehicle is offered in two variants, the 1.5-litre and 1.5-litre Advanced, priced at RM72,900 and RM77,900 respectively. Both variants come equipped with six airbags and an upgraded Advanced Safety Assist (ASA) 2.0 system, with the Advanced variant featuring enhanced pedestrian detection and operational speeds. These attributes, combined with the fact that 95 per cent of its components are locally sourced, contribute to its positioning as a value-driven SUV.

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Can the Aruz meet its 2,500 monthly sales target?

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