Can the registry give people real control over AI use of their likeness?

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The Human Consent Registry Offers a Framework for Individuals to Express Preferences on AI Use of Their Likeness

The Human Consent Registry, a free online tool launched by RSL Media, aims to provide individuals with a mechanism to register their preferences regarding the use of their identity, including name, image, voice, likeness, and other personal attributes, by artificial intelligence systems. Users can select one of three options: allowed, allowed with terms, or prohibited. While the registry offers a clear way for individuals to articulate their desires, its effectiveness in granting actual control hinges on the voluntary compliance of AI companies, as there are no stated enforcement mechanisms detailed in the provided information.
Expressing Consent Preferences for AI

The Human Consent Registry, co-founded by Cate Blanchett, allows individuals to formally record how they wish their personal attributes to be utilized by AI. This includes specifying whether their name, image, voice, likeness, movement, or other personal characteristics are permitted for AI use, can be used under specific conditions, or are entirely prohibited. This initiative is intended for a broad audience, encompassing anyone whose image has been captured or who has an online presence, not exclusively public figures.
Industry Hope for Voluntary Compliance

RSL Media, the organisation behind the registry, has expressed its hope that artificial intelligence companies will voluntarily consult the registry when developing or deploying AI systems. This approach relies on the expectation that companies will respect the stated preferences of individuals, thereby integrating consent into their AI development processes. However, the provided details do not outline any consequences or procedures for AI companies that choose not to adhere to the registry's stipulations.
Acknowledgment within the European Legislative Landscape

The launch of the Human Consent Registry at the European Parliament, an institution that has taken comprehensive steps to regulate AI through its AI Act, has drawn significant attention. EU lawmaker Eva Maydell described the tool as an effort to make consent more accessible and feasible, enhance transparency of rights, and increase the scalability of trust. Director Steven Soderbergh also commented on the registry, viewing it as a foundational template beneficial to both companies and the creative community.

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Can the registry give people real control over AI use of their likeness?

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