Can theatrical and streaming coexist profitably, per Apple?

Question

Accepted Answer

Apple Believes Theatrical and Streaming Can Coexist Profitably

Apple views movie theaters as crucial allies in its strategy to establish a significant presence within the highly competitive streaming sector. The company is committed to a dual approach, producing films intended for both theatrical release and subsequent streaming on Apple TV+. This strategy allows for theatrical runs to extend based on audience demand, rather than being confined by strict, traditional release windows.
Theatrical Experience is Valued and Growing

Eddy Cue, Apple's senior vice president of services and health, emphasized that the theatrical experience is highly valued and is considered a permanent fixture in the entertainment landscape, showing signs of growth. He noted that if a film like F1: The Movie, which grossed US$634.1 million worldwide, continues to draw audiences to cinemas beyond the initial 45-day period, it is because viewers specifically desire to see it on a large screen, such as in an IMAX theater. This indicates a sustained demand for the communal viewing experience offered by cinemas.
Complementary Nature of Cinema and Streaming

Cue articulated that cinema and streaming are not mutually exclusive but rather complementary forces that can work in tandem. While audiences may initially flock to theaters to experience a blockbuster on the big screen, they also appreciate the convenience of rewatching the film once it becomes available on streaming platforms like Apple TV+. This dual availability caters to different viewing preferences and consumption habits, thereby enhancing the overall reach and profitability of a film.
Apple's Commitment to Theatrical Releases

Apple's commitment to theatrical releases is demonstrated by its approach to films such as F1: The Movie. The company allows these movies to maintain their theatrical runs based on audience interest, rather than adhering to rigid, pre-determined release schedules. This flexibility acknowledges the dynamic nature of audience engagement and supports the viability of the theatrical model. Apple is also investing further in this strategy, with plans to produce a sequel to the successful F1 film, recognizing its potential as the biggest sports movie of all time.

Reading history

Hide →

This history is cleared when the page is closed.

Can theatrical and streaming coexist profitably, per Apple?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends