Can virtual lion dances keep Chinese New Year traditions alive?

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Virtual Lion Dances May Struggle to Sustain Chinese New Year Traditions

The creation of purchasable lion dance videos offers a novel way for enthusiasts to experience performances remotely, particularly when physical gatherings are restricted. However, the limited commercial success and reliance on dedicated fans suggest that this digital approach faces significant challenges in broadly sustaining the traditions associated with Chinese New Year for the wider community.
Development of Online Performances

The Shaolin GC Showtime Academy has produced and is selling lion dance videos online, enabling global audiences to view these performances from their homes. This initiative was conceived after a sponsor suggested the idea as a response to the prohibition of live shows. The videos were filmed during the Recovery Movement Control Order (RMCO) period, with dancers volunteering their time without pay.
Financial Impact on Performers

For the academy's team of 20 to 30 lion dancers, the cancellation of traditional performances due to movement control orders has resulted in a loss of income, especially during the crucial Chinese New Year period. While the full-time salaried staff are seeking ways to navigate this financial difficulty until the next festive season, the commercial response to the digital offerings has been notably weak.
Limited Commercial Reception

The reception to these virtual lion dance performances has been described as poor, with support primarily stemming from individuals who possess a genuine appreciation for the art form. This reliance on a niche audience indicates a potential gap in broader public engagement with digital renditions of traditional cultural practices, raising questions about their long-term viability as a substitute for in-person celebrations.
Partnership for Wider Reach

To expand the reach of their virtual performances, the Shaolin GC Showtime Academy has collaborated with the e-commerce platform Shopee. This partnership aims to connect with a larger audience interested in purchasing the lion dance videos, although the overall commercial success remains a significant concern for the group.

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Can virtual lion dances keep Chinese New Year traditions alive?

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