Could retailers have influenced the uniform boot colour trend?

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Retailers Could Have Signalled the Uniform Pink Boot Trend

Adidas CEO Bjorn Gulden indicated that retailers could have played a role in preventing the uniform trend of pink boots seen at the World Cup. Gulden stated that retailers typically inform brands when multiple companies are opting for the same colour. However, Adidas did not receive such feedback regarding the prevalence of pink footwear.
Retailers' Usual Role in Colour Trends

In the footwear industry, retailers normally serve as a conduit of information regarding emerging colour trends. They interact with various brands and are positioned to observe if multiple manufacturers are converging on a particular hue. This insight allows them to provide feedback to brands, potentially guiding product development and preventing market saturation with identical colourways.
Lack of Retailer Intervention Noted by Adidas

Bjorn Gulden expressed that Adidas did not receive any alerts from retailers about the widespread adoption of pink boots. He suggested that if retailers had observed this uniformity, they "normally would tell you: 'Hang on a minute, you're all doing the same colour'." The absence of such communication meant that Adidas, like other brands, proceeded without awareness of their competitors' identical colour choices.
Adidas's Regret Over Unheard Feedback

Gulden conveyed a sense of regret that Adidas, and presumably other brands, did not hear from retailers about the uniform pink boot colour. He implied that this lack of communication meant that the opportunity to address or even prevent the trend was missed. The Adidas CEO also conceded that "shame on us, I think no one liked it," suggesting a collective oversight in anticipating or reacting to the colour trend.

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Could retailers have influenced the uniform boot colour trend?

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