Could this CNY service charge hike impact consumer dining choices?

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The CNY Service Charge Hike May Influence Consumer Dining Decisions

The proposed increase in service charges by some coffee shop proprietors for the Chinese New Year period could influence consumer dining choices, as businesses inform customers of the additional costs. The Malaysia Singapore Coffee Shop Proprietors’ General Association has indicated that its members may raise service charges to 15 per cent for the first two days of the Lunar New Year, up from the usual 10 per cent. This move is intended to serve as a gratuity for employees working during the festive period.
Increased Charges for Festive Period

The Malaysia Singapore Coffee Shop Proprietors’ General Association has confirmed that some of its members plan to implement a service charge of up to 15 per cent during the initial two days of the Chinese New Year. This represents an increase from the standard 10 per cent service charge. The association's president, Wong Teu Hoon, stated that this additional charge is designated as a "tip" for staff members who are on duty during these specific days of the lunar new year, which fall on January 29 and 30.
Business Discretion and Customer Choice

Wong Teu Hoon also noted that the association cannot dictate the service charge policies of its individual members, as they possess the autonomy to set charges as they deem appropriate. Businesses that decide to implement the higher service charge are reportedly issuing notices to inform their customers. This transparency aims to allow patrons to make informed decisions about whether to dine at these establishments or seek alternatives, given the adjusted pricing structure during the holiday.
Public Scrutiny and Potential Precedent

The practice of increasing service charges during festive periods has drawn public attention, as seen with the recent criticism faced by the kopitiam chain Oriental Kopi on social media for a similar announcement. Tebrau MP Jimmy Puah has raised questions regarding the justification and legality of such increases. Puah expressed concern that this practice could establish a precedent, potentially leading to similar price hikes by businesses during other upcoming festivals.

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Could this CNY service charge hike impact consumer dining choices?

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