Did Adidas jersey sales growth beat Nike’s apparel momentum in June?

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Adidas jersey sales growth outpaced Nike’s apparel momentum in June
Adidas’ apparel spending rose 70% in May versus the previous year and stayed strong into June, with growth attributed to substantial increases in jersey sales ahead of the World Cup. Nike’s apparel business also grew, but analysts said its growth was being outpaced by Adidas during the same period.
Adidas’ apparel spending stayed strong from May into June
M Science data showed Adidas apparel spending surged 70% in May year-on-year and remained strong through June. The same analyst, Drake MacFarlane, tied the trend to substantial growth in jersey sales ahead of the World Cup.
Nike’s apparel grew, but at a slower pace than Adidas
MacFarlane said Nike’s apparel business was growing as well, but that growth was being outpaced by Adidas. He also characterised Adidas as having the right set of product for consumers during the period.
Store-visit data pointed to stronger Adidas draw during the World Cup
Placer.ai data shared with Reuters showed visits to Adidas’ US stores surged 47% during the first week of the World Cup versus 2026 averages, compared with an 11% jump at Nike’s US factory stores. For Adidas, the visits represented a 16% increase versus the same week last year, while the Nike data showed a drop, with a note that it covered outlet stores.
Retail and sell-out signals aligned with Adidas’ jersey lead
JD Sports said Mexico jerseys, supplied by Adidas, were its best-selling team kit during the week beginning June 15, while Nike US team jerseys took the second spot in total sales. Separately, LSEG reported that 28% of Nike World Cup merchandise in the US sold out during the first two weeks of the tournament, compared with 7% for Adidas, indicating strong Nike demand even as Adidas’ June momentum was described as faster.

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Did Adidas jersey sales growth beat Nike’s apparel momentum in June?

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