Did DarSa Fried Chicken deliberately use racial coded language to attack competitors?

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DarSa Fried Chicken Reassigned Administrator Amid Accusations of Racial Coded Language Use

DarSa Fried Chicken (DFC) has reassigned its Facebook administrator following an incident where the company accused the Chinese community of sabotage using the euphemism "Type C" in a social media comment. The company stated that the administrator lacked sufficient experience in social media management and has since apologized for the comment, asserting it does not represent DFC's core values. DFC has also downplayed allegations of deliberately exploiting racial and religious sentiments.
Administrator Reassigned Due to Inexperience

DFC announced the reassignment of its Facebook administrator, citing her inexperience in managing social media platforms as the primary reason for the decision. The company's chief executive, Mohammad Faiz Zuhdi Azahar, stated in a press conference that actions have been taken against the administrator and she has been transferred to another department. DFC assured the public that such incidents would not recur and that a more experienced team has been hired to manage their social media presence.
Backlash Over "Type C" Comment

The incident occurred after DFC faced significant backlash for a Facebook comment that accused the ethnic Chinese community of sabotage, employing the coded phrase "Type C." This comment was reportedly made in response to a customer's complaint that DFC's prices were higher than those of competitors like KFC. The use of this euphemism to target a specific community in response to a pricing complaint drew widespread criticism.
Political Criticism and Apology

Despite DFC issuing an apology on its social media platforms for the comment, the response failed to quell criticism from various political factions. DAP's Rawang assemblyman Chua Wei Kiat indicated he would avoid the brand, while MCA Youth vice-chief Tan Yang Pang called for authorities to investigate DFC for inciting public resentment against the Chinese community. These reactions highlight the sensitivity surrounding racial sentiments in public discourse.
Company Background and Mission

DarSa Fried Chicken is named after its owner, Yayasan Darul Sajidin, an organization founded by Islamic teacher Muhd Zainul Asri Mohd Romli. The fried chicken chain was established with the objective of generating funds to support the Islamic schools operated by the foundation. This background context is provided in relation to the brand's identity and its stated charitable mission.

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Did DarSa Fried Chicken deliberately use racial coded language to attack competitors?

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