Did FIFA’s hydration breaks also create opportunities for more advertising revenue?

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FIFA’s hydration breaks were criticised as a way to sell more advertising, but there is no confirmation of extra revenue
Arsene Wenger acknowledged that hydration breaks used at this year’s World Cup were not universally popular and said FIFA will assess whether to use them in the same way in the future. Critics argued that the three-minute hydration breaks midway through each half created opportunities for FIFA to generate more income by selling advertising during the breaks, but the available information does not confirm whether that outcome happened.
FIFA introduced three-minute breaks midway through each half, regardless of conditions
For this World Cup, FIFA used three-minute hydration breaks midway through each half, even in cool conditions or when matches were played under a closed roof. The breaks were applied across matches rather than being limited to hot weather.
FIFA said the breaks were for player welfare, not commercial reasons
FIFA stated the motivation for introducing the hydration breaks was a commitment to player welfare. Wenger also described the need to analyse the impact after the tournament, while noting he did not think the breaks changed results.
Critics viewed the breaks as a sales window for advertising
Critics saw the hydration breaks as a way for FIFA to generate more income by selling advertising during the intervals. However, the information does not provide figures or evidence showing whether advertising revenue actually increased, or whether FIFA intended to achieve that result.
FIFA will review the impact and decide on future use
Wenger said FIFA will analyse the impact after the World Cup and decide whether to implement the breaks the same way in the future. He added that even though many people were unhappy in some games, the decision early in the competition was made to do it for everybody.

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Did FIFA’s hydration breaks also create opportunities for more advertising revenue?

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