Did MAHA 2022 exceed its ambitious targets for visitors and sales?

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MAHA 2022 Surpassed Visitor and Sales Targets

The Malaysia Agriculture, Horticulture and Agro-Tourism (MAHA) Exhibition 2022 achieved a remarkable turnout, attracting over 1.4 million visitors and generating sales exceeding RM260 million. These figures represent a significant success, surpassing the initial objectives set for the event.
Record-Breaking Attendance and Revenue

MAHA 2022 recorded an impressive total of over 1.4 million visitors throughout its duration. This attendance figure, combined with sales that surpassed RM260 million, marked the exhibition as the largest in terms of both visitors and revenue. The total visitor count included 1.2 million physical attendees and 266 virtual participants, showcasing a hybrid approach to engagement.
Significant Sales Figures and Economic Impact

The sales generated during MAHA 2022 encompassed direct sales, online transactions, and business matching activities facilitated between eight international marketing companies. This economic activity provided a crucial platform for petty traders to market their products, particularly after the challenges posed by the COVID-19 pandemic. The event also served to invigorate entrepreneurial spirit among the youth.
Showcase of Innovation and Future Policy Alignment

Beyond visitor numbers and sales, MAHA 2022 highlighted various modern Industrial Revolution 4.0 innovations within the agrofood sector. The exhibition was structured across 22 specific segments, all aimed at elevating the agrofood sector's potential. Notably, the event coincided with the impending implementation of the National Agrofood Policy 2021-2030 (DAN 2.0), underscoring its relevance to national agricultural development strategies.

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Did MAHA 2022 exceed its ambitious targets for visitors and sales?

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