Did the brewery consult Maori language experts?

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The Brewery Did Not Consult Maori Language Experts Prior to Naming Their Beer

Hell's Basement Brewery in Alberta, Canada, has apologised for naming its New Zealand pale ale "Huruhuru," a term they believed meant "feather" but is commonly used in Te Reo Maori to refer to pubic hair. Brewery founder Mike Patriquin acknowledged that the brewery did not consider this common usage and stated that consulting a Maori representative would have been a better approach than relying on online dictionaries. The brewery has indicated its intention to rename the beer.
Misinterpretation of Maori Term

The brewery launched its Huruhuru (The Feather) New Zealand pale ale approximately two years ago. They selected the Maori term believing it meant "feather," intending to evoke a light, citrusy flavour suitable for a summer beverage. This interpretation was based on their understanding, which did not encompass the more prevalent meaning of the word.
Public Correction and Apology

Te Hamua Nikora, a former Maori television personality, brought the misinterpretation to public attention through a Facebook video. Nikora explained the common usage of "huruhuru" within Te Reo Maori and suggested that consulting a language expert would have been a prudent and respectful step. Following this, brewery founder Mike Patriquin issued an apology, stating that the misstep was unintentional and that they regretted any disrespect caused to the Maori culture or people.
Acknowledged Lack of Consultation

In his statement, Patriquin explicitly mentioned that "consultation with a Maori representative would have been a better reference than online dictionaries." This indicates an awareness, post-incident, that such consultation was lacking and would have provided a more accurate understanding of the term's usage compared to the resources they apparently relied upon. The brewery has since committed to renaming the beer to address the issue.

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Did the brewery consult Maori language experts?

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