Did the ministry adequately consult retailers on new sale regulations?

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Ministry's Consultation Process for New Sale Regulations Questioned by Retailers

Retail industry representatives have expressed surprise and concern regarding the Ministry of Domestic Trade, Cooperatives and Consumerism's recent amendment to the Trade Descriptions (Cheap Sale) Regulations 1997, which reduces the number of permitted sales campaigns from eight to four. While the ministry has stated the changes are intended to streamline sales periods, key industry figures suggest the consultation process was insufficient, leading to potential disruptions for businesses that plan events well in advance.
Retailers Caught Off Guard by Abrupt Changes

Datuk Ameer Ali Mydin, a member of the Malaysian Retailers Association, indicated that retailers were unhappy with the sudden implementation of the new regulations. Businesses typically plan promotional events at least six months ahead, and the abrupt changes are expected to cause significant disruption. This lack of advance notice means that businesses, particularly those whose peak sales seasons do not align with the newly stipulated dates, such as during Chinese New Year or Deepavali, will face difficulties in adapting their strategies.
Limited Opportunities for Input

Simon Wong, operations manager for the Malaysia Retail Chain Association (MRCA), stated that while the association accepts the ministry's decision, the announcement came as a surprise. Wong noted that the ministry had met with the association two weeks prior to discuss a different issue, and the substantial changes to the sales regulations were introduced without prior discussion or an opportunity for objections, leaving members feeling taken aback by the process.
Disagreement on Nationwide Benefits

Ameer Ali Mydin also contested the ministry's assertion that the reduced number of sales periods would benefit business owners nationwide. He argued that such blanket amendments do not cater to the varied peak seasons experienced by different businesses throughout the year. According to Mydin, non-departmental stores, in particular, are unlikely to see any advantage from this decision, as their sales cycles are distinct and may not align with the government-set dates.
Tourism Malaysia Accepts Decision

Tourism Malaysia indicated its acceptance of the new regulations, noting its membership on the Committee responsible for Major Sales Carnivals. This acceptance suggests a level of alignment with the ministry's decision within certain governmental committees, although it contrasts with the voiced concerns from direct retail industry representatives regarding the consultation and planning aspects of the changes.

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Did the ministry adequately consult retailers on new sale regulations?

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