Does BN appeal more to younger Facebook users than the Opposition?

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Barisan Nasional (BN) Shows Greater Appeal to Younger Facebook Users Compared to the Opposition

Barisan Nasional (BN) demonstrates a stronger connection with younger Facebook users, specifically those aged between 13 and 30, when compared to the Opposition. This demographic segment constitutes a larger proportion of BN's overall audience.
Higher Youth Engagement for BN

A significant 54 per cent of BN's audience falls within the 13 to 30 age bracket. This indicates a more pronounced appeal to this younger demographic compared to their political rivals.
Opposition's Youth Audience Share

In contrast, the Opposition's audience is less concentrated in the younger age groups, with only 47 per cent of their followers aged between 13 and 30. This suggests a comparatively weaker draw among the youth for opposition parties.
Demographic Breakdown by Language and Age

The report highlights that BN holds a substantial share of interest across various language categories, often exceeding 50 per cent among Malay-only, English-only, Malay-English bilingual, and Malay-Chinese bilingual speakers. While their share shifts in Chinese-English bilingual and trilingual categories to 33 per cent, their overall engagement, particularly with younger users, remains a notable finding.

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Does BN appeal more to younger Facebook users than the Opposition?

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