How are authorities revitalising Al-Balad to attract tourism?

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Al-Balad Undergoing Major Revitalisation to Boost Tourism

Authorities are actively transforming Jeddah's historic Al-Balad district as part of Saudi Arabia's Vision 2030 initiative, aiming to significantly increase tourism by developing new infrastructure and cultural attractions. The revitalisation efforts focus on enhancing the appeal of the 2.5-square-kilometre area, which historically served as a key gateway for Muslim pilgrims, by introducing modern amenities alongside the preservation of its centuries-old heritage. These developments are intended to attract millions of additional tourists by offering a diverse range of experiences, from cultural immersion to contemporary entertainment.
Infrastructure Development for Increased Visitor Capacity

A key component of the revitalisation strategy involves a substantial increase in accommodation options, with authorities targeting the addition of 3,000 new hotel rooms within Al-Balad. This expansion in lodging capacity is designed to support the projected influx of millions of tourists, ensuring adequate facilities for visitors exploring the historic district. The goal is to make Al-Balad a more accessible and comfortable destination for a larger number of international and domestic travellers.
Diversification of Attractions and Cultural Offerings

Beyond accommodation, the transformation of Al-Balad encompasses a broad spectrum of new attractions intended to broaden its appeal. The area is experiencing an influx of new cafes, museums, performance spaces, and workshops dedicated to artists and craftspeople. These additions aim to create a dynamic environment that caters to diverse interests, moving beyond Al-Balad's traditional role as a pilgrimage hub and historical site.
Restoration and Cultural Programming

The revitalisation efforts, which began in earnest in 2018 under the supervision of the culture ministry, have prioritised the restoration of Al-Balad's historical structures. This includes the meticulous work on centuries-old villas, mosques, and souks (markets), preserving the architectural heritage of the Unesco World Heritage site. Concurrently, a calendar of festivals and art exhibitions, exemplified by events like the Balad Beast music festival, is being implemented to enliven the neighbourhood and attract younger demographics.

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How are authorities revitalising Al-Balad to attract tourism?

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