How are durian sellers using social media for sales?

Question

Accepted Answer

Durian Sellers Leverage Social Media and Messaging Apps for Sales Amidst Movement Control Order

Durian sellers are actively utilising social media platforms and mobile messaging applications, primarily WhatsApp and WeChat, to market and sell their produce. This shift in sales strategy is a direct response to the Movement Control Order (MCO) implemented due to Covid-19, which has restricted traditional on-site sales. To ensure compliance with the MCO, sellers are also offering delivery services, bringing the king of fruits directly to customers.
Online Booking and Direct Messaging Facilitate Sales

Orchard owners like Chang Teik Seng of Bao Sheng Durian Orchard are using platforms such as WhatsApp and their website, durian.com, to manage bookings. Customers can place orders by sending a WhatsApp message to a dedicated number, 012-411 0600, with arrangements made for order collection at designated fruit stores. This method allows for continued sales despite the inability of customers to visit the orchards directly, as Chang Teik Seng indicated he would also deliver to selected organic fruit stores in Pulau Tikus and Bayan Baru.
Delivery Services Complement Online Sales Channels

The provision of delivery services is a crucial component of the social media sales strategy for durian sellers. Ong Kim Huan, another durian orchard owner, highlighted that delivery is among the most effective methods for selling durians during this season, given the limitations on customer visits to stores. Customers are able to place orders online or through WhatsApp, and sellers are delivering ready-to-eat durians directly to their homes.
Social Media Creates Early Season Demand

The adoption of online sales channels has also revealed an early demand for durians. Sellers have noted that customers are already reaching out to inquire about and order durians, expressing excitement about the availability of online sales. This indicates that while the traditional durian season may typically begin later, as Chang Teik Seng noted with his trees expected to drop fruit from early May to July, the new sales methods are successfully engaging consumers in advance.

Reading history

Hide →

This history is cleared when the page is closed.

How are durian sellers using social media for sales?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends