How are Messi and Maradona celebrated visually in Argentina?

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Lionel Messi and Diego Maradona are celebrated visually in Argentina through prominent public images and landmark displays
In Argentina, Messi is shown through large-scale public imagery, including his face on the iconic Obelisco de Buenos Aires and a 26-metre high statue in Neuquen, in the Patagonia province. Maradona is also celebrated through visual presence tied to his legacy, including the way fans react to anything perceived as affecting him, reflecting how his “golden age” is remembered in public spaces and fan culture. Together, the two are represented visually in ways that keep their World Cup identities prominent among supporters.
Messi’s image is displayed on Buenos Aires’ Obelisco
Messi’s likeness is described as hard to miss in Buenos Aires, where his images adorn the Obelisco de Buenos Aires. The same kind of visibility extends beyond the capital, with Messi also represented in public art-like form in Patagonia.
Messi is represented by a 26-metre statue in Neuquen, Patagonia
In Neuquen, a city in Argentina’s Patagonia region, there is a 26-metre high statue of Messi. This statue places his image at a landmark scale, making him a fixed visual reference point for local residents and visiting fans.
Maradona’s visual remembrance is tied to how fans defend his “golden age”
Maradona’s celebration visually appears through the cultural way supporters treat him as a hero, with the text linking fan reactions “just as they did in Maradona’s golden age.” The focus is on fans taking umbrage at anything that could adversely affect their hero, which points to his continued prominence in the public imagination and fan settings.
Both are kept front-and-centre in football fan culture
The account places these visual celebrations alongside how fans gather in bars and fan zones, with national flags and team strips commonly worn and faces painted. Within that setting, Messi’s landmark imagery in Buenos Aires and Neuquen sits alongside the enduring visual and emotional footprint of Maradona among Argentina supporters.

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How are Messi and Maradona celebrated visually in Argentina?

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