How are party machinery adapting their campaign tactics for Ramadan?

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Party Machinery Adapting Campaign Tactics Amidst Ramadan Observance

As the Sungai Besar parliamentary by-election campaign period commences, party machinery are modifying their traditional tactics to accommodate the observance of Ramadan. While the immediate aftermath of nomination saw an immediate ramp-up in campaign activities, including the erection of flags and banners and voter engagement, the pace and methods have been adjusted to align with the fasting month. Youths play a pivotal role in establishing party bases and strategically positioning campaign materials, with the road from Sekinchan to Sungai Besar already displaying a significant presence of flags from Barisan Nasional (BN), PAS, and Amanah.
Shift to Nighttime Campaigning and Strategic Daytime Efforts

Campaigners are largely shifting their more physically demanding activities, such as hanging flags and posters, to the nighttime, specifically after Tarawih prayers. This allows for more effective engagement without the fatigue typically associated with campaigning under the daytime heat during Ramadan. To mitigate the impact of the fasting month, campaign workers are actively seeking out shaded areas to carry out their tasks during daylight hours. This strategy not only helps in conserving energy but also ensures continuous activity rather than periods of idleness at party bases.
Impact of Ramadan on Campaign Intensity

The overall intensity of the campaign has been described as more subdued compared to previous elections held outside the fasting month. While election machinery from outside the Sungai Besar constituency are actively visiting residents' homes during the day to promote their candidates, the aggressive, high-energy approach typically seen is tempered. This reflects a broader adaptation to the spiritual and communal nature of Ramadan, with an emphasis on a more measured and respectful campaign presence.
Voter Expectations for a Moderate Campaign

Residents in the Sungai Besar area have expressed a general hope for a campaign conducted on a moderate scale, acknowledging the significance of the holy month. There is an expectation that candidates will campaign maturely, focusing on their reform agendas and policy proposals rather than engaging in personal attacks. Furthermore, there is a desire for campaign activities to be respectful of public spaces, with some residents suggesting limitations on the sheer volume of flags and banners to avoid obstructing views and to maintain a less intrusive presence.

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How are party machinery adapting their campaign tactics for Ramadan?

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