How are performers adapting to pandemic restrictions for income?

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Shaolin GC Showtime Academy Leverages Online Platform for Lion Dance Performances Amid Pandemic Restrictions

The Shaolin GC Showtime Academy has adapted to pandemic restrictions by creating and selling lion dance videos online, offering a way for global audiences to experience performances from home and providing a source of income for its dancers. This initiative was partly driven by the cancellation of traditional live shows, which significantly impacted the troupe's ability to earn a living, particularly during the crucial Chinese New Year period. The academy collaborated with e-commerce platform Shopee to broaden its reach and make these virtual performances accessible to a wider audience.
Online Video Sales as an Alternative Revenue Stream

Faced with the inability to perform live due to movement control orders, the Shaolin GC Showtime Academy conceived the idea of producing and selling lion dance videos. These digital performances include Chinese New Year greetings and allow individuals worldwide to engage with the tradition from their residences. The concept for these purchasable videos originated from one of the academy's sponsors, offering a creative solution to the limitations imposed by the pandemic.
Volunteer Efforts and Financial Concerns for Performers

The production of these videos involved dancers volunteering their time and skills without pay during the Recovery Movement Control Order (RMCO) period last year. The troupe, comprising 20 to 30 lion dancers, found their usual income streams from cancelled Chinese New Year shows nonexistent. Despite the efforts to create an alternative revenue source, the academy, which also supports a few full-time salaried staff, has expressed concerns about sustaining its operations until the following Chinese New Year due to a reportedly poor response to video sales.
Partnership to Enhance Visibility and Sales

To mitigate the impact of low sales and increase the visibility of their online offerings, the Shaolin GC Showtime Academy has partnered with the e-commerce platform Shopee. This collaboration aims to connect with a larger pool of potential customers interested in purchasing the lion dance videos. Support for the academy's efforts has primarily come from individuals who genuinely appreciate and enjoy watching lion dance performances, highlighting a niche but dedicated audience.
How to Purchase and Support the Academy

Individuals interested in purchasing the lion dance videos or learning more about supporting the Shaolin GC Showtime Academy can contact Alex Loh directly at 012-229 5727. Further details and purchasing options are also available through a provided link, facilitating direct engagement and transactions.

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How are performers adapting to pandemic restrictions for income?

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