How are tech platforms enabling deepfake porn proliferation?

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Tech Platforms Facilitate Deepfake Porn Proliferation Through Inaction and Infrastructure

Technology platforms, encompassing search engines, internet service providers, and social media, are significantly enabling the proliferation of deepfake pornography. This facilitation occurs through a combination of advanced AI technology, a lack of comprehensive legislation, and the inherent infrastructure that allows for the rapid dissemination and monetization of such content. The exponential growth in deepfake production, doubling every six months, underscores the urgency of addressing the role these platforms play in its widespread availability.
Search Engines and Content Discovery

Search engines contribute to the proliferation by making deepfake porn easily discoverable. While some platforms are beginning to implement measures to make it easier for individuals to request the removal of non-consensual deepfake pornography from search results, the sheer volume and the ease with which new sites emerge pose a significant challenge. The existence of over 3,000 dedicated deepfake porn sites indicates a vast ecosystem that search algorithms, if not specifically trained to de-rank or de-list such content, can inadvertently promote.
Internet Service Providers and Site Accessibility

Internet service providers (ISPs) play a role in accessibility by hosting and transmitting data for these sites. Campaigners argue that, similar to how child abuse imagery is handled, ISPs should be compelled to block access to sites that host non-consensual deepfake pornography. The current lack of such stringent blocking mechanisms allows these platforms to remain accessible to users, thereby facilitating their continued operation and growth.
Social Media and Monetization Opportunities

Social media platforms, alongside other online services, can inadvertently amplify deepfake content and create avenues for its monetization. Creators are building businesses and brands around the production of deepfakes, and in some instances, directly extort victims for removal fees. While platforms may have policies against non-consensual sexual content, the sophisticated nature of deepfakes and the use of tools like virtual private networks (VPNs) make detection and enforcement difficult, allowing these abusive practices to persist and even thrive.

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How are tech platforms enabling deepfake porn proliferation?

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