How are the Chinese Brand Value Evaluation Standards developed and validated?

Question

Accepted Answer

Development and Validation of Chinese Brand Value Evaluation Standards

The Chinese Brand Value Evaluation Standards are the result of a collaborative effort involving numerous experts and scholars from prominent institutions, including Peking University and Tsinghua University, alongside government bodies such as the Policy Research Office of the Central Committee of the Communist Party of China and the Development Research Center of the State Council. These standards are subjected to a rigorous review process to ensure the reliability of the "World Brand Value Top 900" rankings. A closed-door symposium, held on August 25, 2024, at the Graduate School of Peking University, facilitated a review of the ranking lists by experts and business representatives, who provided their input. Furthermore, an officially registered evaluation agency with the Ministry of Finance conducts professional assessments, thereby guaranteeing the authority and accuracy of the data underpinning these standards.
Collaborative Development by Leading Institutions

The foundational Chinese Brand Value Evaluation Standards were shaped by the collective expertise of academics and professionals from a wide array of respected organizations. These include major universities like Peking University and Tsinghua University, alongside key governmental and policy research entities such as the Policy Research Office of the Central Committee of the Communist Party of China, the Development Research Center of the State Council, the National Development and Reform Commission, the Ministry of Finance, the National Bureau of Statistics, the State Taxation Administration, and the People's Bank of China. Contributions also came from Beijing Normal University, the Communication University of China, and the Central Institute of Cultural Management, reflecting a broad consensus-building approach.
Rigorous Review and Expert Validation

To uphold the integrity of the "World Brand Value Top 900" ranking list, the developed standards undergo a stringent review process. This process culminates in events like the closed-door symposium held on August 25, 2024, at the Graduate School of Peking University. During this event, academics, business leaders, and media representatives engaged in an objective and fair assessment of the ranking lists, offering professional and constructive feedback. This multi-stakeholder review is integral to validating the methodology and ensuring the trustworthiness of the final rankings.
Professional Evaluation by Accredited Agencies

The authority and accuracy of the data used within the Chinese Brand Value Evaluation Standards are further ensured through professional evaluations conducted by an independent agency. This agency is officially recognized and has filed with the Ministry of Finance, signifying its accredited status. Entrusting the evaluation process to such an entity provides an additional layer of credibility and professional rigor, assuring stakeholders that the data presented is both precise and reliable.

Reading history

Hide →

This history is cleared when the page is closed.

How are the Chinese Brand Value Evaluation Standards developed and validated?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends