How are tourism boards communicating their message to potential visitors?

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Tourism Boards Urge Visitors to Postpone Travel Amidst Global Health Concerns

In response to the escalating global health crisis, several tourism boards have initiated campaigns directly advising potential visitors to refrain from travelling. These efforts aim to manage the influx of tourists during a period of widespread travel bans and border closures, underscoring a shift from traditional promotion to public health messaging. The Faroe Islands and Estonia are among the destinations that have adopted explicit communication strategies to discourage non-essential travel.
Faroe Islands' Direct Appeal for Non-Travel

The tourism board of the Faroe Islands issued a clear and unequivocal message to potential visitors, urging them in all caps to "NOT TRAVEL" to the islands. This plea was explicitly stated to be in effect until at least April 13, with an exception made for Danish and Faroese citizens, highlighting a specific focus on managing international and non-resident movements.
Estonia's Forceful Messaging on Social Media

Visit Estonia employed a more direct and forceful communication style through its social media channels, particularly on Twitter. A post encouraging visitors to delay their trips read, "Visit Estonia...later." This message was amplified by the use of prominent hashtags such as #stayhome and #staythef***home, which conveyed a strong imperative for people to remain in their current locations.
Broader Trend of Travel Restrictions

The actions by these specific tourism boards align with a wider global trend of countries implementing stringent travel restrictions. Nations such as Poland and Latvia have recently imposed blanket travel bans on all foreigners in an effort to contain the spread of the virus. This context underscores the broader public health imperative driving these tourism communication strategies.

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How are tourism boards communicating their message to potential visitors?

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