How can BN convince grassroots members of the Umno-PH cooperation?

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BN's Strategy to Reassure Grassroots on Umno-PH Cooperation

Barisan Nasional (BN) is undertaking efforts to persuade its grassroots members and the wider Malay community about the merits of the cooperation between Umno and Pakatan Harapan (PH). This initiative follows acknowledgments from Umno president Datuk Seri Ahmad Zahid Hamidi that the party has experienced some rejection due to this alliance, which has led to internal labels such as "UMDAP." The party is focused on framing this collaboration as a positive development and a necessary step forward.
Highlighting Historical Precedents for Cooperation

A key element of BN's approach involves contextualising the current Umno-PH alliance by drawing parallels with past political engagements. Ahmad Zahid has pointed to Umno's previous collaboration with Parti Gerakan when Gerakan was in opposition and held control of the Penang state government. This historical example is used to illustrate that inter-party cooperation, even with former rivals, is not an unprecedented move for BN and has occurred in different political landscapes.
Direct Engagement and Explanation at Divisional Levels

To address concerns directly, BN is implementing a strategy of extensive grassroots engagement. Ahmad Zahid has announced his intention to visit all 191 Umno divisions nationwide to meet with party grassroots leaders. This direct outreach aims to facilitate a deeper understanding and dialogue, allowing for explanations to be delivered and feedback to be gathered from the party's foundational members across the country.
Communicating Positive Reception of Explanations

While acknowledging initial challenges, BN asserts that its efforts to explain the Umno-PH cooperation have been met with a positive response. Ahmad Zahid indicated that following several rounds of explanations, the alliance has been "well received." This suggests that the party believes its communication strategy is effectively mitigating concerns and fostering acceptance among its members and the Malay community regarding the political partnership.

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How can BN convince grassroots members of the Umno-PH cooperation?

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