How can InMobi help Chinese brands expand internationally?

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InMobi Facilitates International Expansion for Chinese Brands Through AI-Powered Advertising Solutions

InMobi Advertising is enhancing international growth for Chinese brands and developers by introducing new AI-powered cross-screen and full-funnel advertising capabilities. This expansion leverages a unified advertising solution that integrates InMobi's global programmatic exchange, strategic OEM partnerships with companies like Samsung, Motorola, and Google, and its consumer platform, Glance. This AI-optimised framework aims to connect mobile, lock screen, and connected TV experiences, thereby extending reach across more than 2.5 billion devices and over 70,000 integrated applications.
Unified Cross-Screen Advertising Framework Drives Performance

The core of InMobi's offering for international expansion lies in its unified advertising solution. This framework connects disparate user experiences across mobile, lock screens, and connected TVs, a critical step given the fragmentation of consumer attention globally. By integrating these touchpoints, InMobi aims to reduce user churn and improve the predictability of advertising spend returns. Early results from this AI-optimised approach have shown significant improvements, with over two times revenue growth and an approximate 40% enhancement in return on advertising spend (ROAS).
Glance Platform Offers Access to Engaged Global Consumers

Central to InMobi's strategy is its flagship consumer platform, Glance, which boasts approximately 250 million active users globally. For Chinese advertisers, Glance provides access to highly engaged consumers through AI-powered discovery and commerce experiences. This platform is instrumental in enabling advertisers to reach and interact with international audiences in a meaningful way, moving beyond traditional advertising silos.
Expanded Alliance Network Broadens Market Access

InMobi is also bolstering its InMobi Accelerate and Alliance business, which facilitates access to search and social advertising inventory. Through strategic partnerships with entities such as Microsoft Advertising, Baidu, and Yandex, Chinese advertisers can tap into premium inventory and audiences in both domestic and international markets. This expanded network manages over US$2.5 billion in global media flow, underscoring its significant reach and influence in connecting advertisers with diverse consumer bases worldwide.
Focus on Short-Drama Industry for Sustainable Growth

Beyond general advertising capabilities, InMobi is specifically targeting China's rapidly expanding short-drama industry. This sector, which surpassed RMB100 billion (US$14.7 billion) in 2025 and operates over 800 international apps, presents unique challenges in user retention and monetisation. InMobi is deploying AI-powered retargeting, lifecycle marketing, and audience intelligence to help short-drama publishers re-engage viewers, recommend relevant content, and ultimately improve long-term monetisation, further supporting the international ambitions of Chinese content creators and platforms.

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How can InMobi help Chinese brands expand internationally?

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