How can MTIB boost domestic wood consumption to RM20 billion?

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MTIB's Strategy to Increase Domestic Wood Consumption to RM20 Billion by 2025

The Malaysian Timber Industry Board (MTIB) is implementing several promotional initiatives to achieve its domestic sales target of RM20 billion for timber products by 2025. These efforts are part of a broader strategy to empower the nation's timber industry, addressing challenges such as raw material availability, manpower, shipping, and production costs.
Active Promotion Through Mass Media and Exhibitions

MTIB is actively engaged in promoting the use of wood within Malaysia through various channels. This includes widespread campaigns across mass media platforms, designed to raise consumer awareness and preference for timber products. The board also participates in numerous industry and consumer exhibitions, showcasing the versatility and benefits of wood.
Organising Dedicated Wood and Lifestyle Fairs

A key component of MTIB's promotional strategy involves organising its own exhibitions, such as the Wood & Lifestyle Fair. This initiative, which MTIB has been branding since 2016, provides a dedicated platform for industry players to connect with consumers and highlight the diverse applications of timber in everyday life, from furniture to building materials.
Alignment with National Timber Industry Plans

These domestic market efforts are integrated within the framework of the National Timber Agrocommodity Policy and the National Timber Industry Strategic Plan for 2021-2025. This strategic alignment aims to create a cohesive approach to developing the country's timber sector, ensuring that domestic consumption targets are pursued alongside export growth objectives. The overall goal is to strengthen the industry's resilience and market presence.

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How can MTIB boost domestic wood consumption to RM20 billion?

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