How did a Russian model’s Haaland look-alike video go viral?

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A Russian model's video highlighting her resemblance to footballer Erling Haaland garnered significant online attention.

A video posted by Russian model Anastasia Kostromina on Instagram, showcasing her striking similarity to Norwegian striker Erling Haaland and mimicking his mannerisms, went viral, accumulating 6.4 million likes. Kostromina, aged 24, expressed surprise at the video's widespread popularity, stating she had not anticipated such a reaction but was pleased with it.
Mimicking Mannerisms and Facial Expressions

The viral video featured Kostromina not only highlighting her physical likeness to Haaland but also imitating his characteristic gestures and facial expressions, which have become recognisable traits associated with the footballer. This mimicry played a significant role in the video's ability to capture the attention of a large audience.
Viral Spread and Audience Reaction

The Instagram post rapidly gained traction, accumulating 6.4 million likes and achieving viral status. Kostromina, who is represented by Motion Model Management in Moscow, stated that she initially felt uncertain about the phenomenon but has since embraced the humorous aspect of resembling a prominent male athlete.
Erling Haaland's Prominence and Tournament Performance

The timing of the video's release coincided with Erling Haaland's elevated profile as a football superstar. The 25-year-old Manchester City player had a notable performance in the World Cup, scoring seven goals and contributing to Norway's advancement to the quarter-finals. Haaland commands a substantial social media following of 68.8 million.
Kostromina's Support for Norway and Hopes for Haaland's Reaction

Kostromina revealed her support for Norway during the World Cup and expressed disappointment over their eventual loss. She also conveyed a hope that Erling Haaland himself might see her viral video and find amusement in it.

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How did a Russian model’s Haaland look-alike video go viral?

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