How did Amazon support small and medium-sized businesses during Prime Day?

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Amazon Provided Enhanced Support for Small and Medium-Sized Businesses During Prime Day

Amazon offered a record number of Prime Day deals specifically for products from small businesses, a key component of the e-commerce giant's strategy to bolster independent sellers. This Prime Day event proved to be the most successful yet for these sellers, with their sales growth surpassing Amazon's own retail business. The company's Global Selling team in Singapore actively engaged with sellers months prior to the event, providing them with essential knowledge and skills related to logistics and deal submissions, thereby preparing them for the heightened sales period.
Increased Deal Opportunities for Small Business Products

During Prime Day 2023, Amazon significantly increased the number of deals available on products offered by small and medium-sized businesses (SMBs). This strategic focus aimed to amplify the visibility and sales potential for these independent sellers on the Amazon platform. The overall success of Prime Day was largely attributed to the contributions of these sellers, who are integral to Amazon's diverse product selection.
Proactive Skill Development and Preparation for Sellers

The Amazon Global Selling team in Singapore adopted a proactive approach, collaborating with sellers several months ahead of Prime Day. This early engagement focused on equipping sellers with crucial knowledge and practical skills necessary for navigating the event. Key areas of support included guidance on logistics management and the process of submitting deals, ensuring sellers were well-prepared to maximize their participation.
Empowering Global Expansion and Brand Building

Looking beyond the immediate event, Amazon remains committed to fostering the long-term growth of its sellers. The Singapore-based Global Selling team intends to continue identifying and providing resources to empower sellers. This ongoing support aims to assist Singaporean Global Selling sellers in expanding their businesses internationally and establishing robust global brands, leveraging Amazon's platform for worldwide reach.
Success Story: PETITE SIMONE's Prime Day Performance

An example of this support's impact is evident in the performance of PETITE SIMONE, a Singapore-based women's bag and accessories brand. During Prime Day, the brand experienced an average daily sales volume five times higher than their usual sales. Furthermore, they achieved a substantial 247% increase in sales compared to the previous year's Prime Day event. PETITE SIMONE utilized the event to effectively promote new fashion bags, including their Hazel woven bag, which became the number one new release women's tote handbag on Amazon.com, significantly boosting brand awareness.

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How did Amazon support small and medium-sized businesses during Prime Day?

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