How did an 11-year-old raise over RM2,000 for animal shelters?

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An 11-Year-Old Raised Over RM2,000 for Animal Shelters by Selling Homemade Waffles During the MCO

An 11-year-old girl named Caitlin Tang successfully raised RM2,364 for animal shelters by establishing a home-based business selling her homemade waffles. She initiated this venture on April 19 during the movement control order (MCO), delivering her baked goods to customers in the Tanjung Tokong and Tanjung Bungah areas of Penang. Tang was motivated by a newspaper report detailing the financial struggles of animal shelters in feeding their animals amidst the MCO restrictions.
Inspiration and Business Setup

Tang was inspired to take action after reading about the plight of animal shelters struggling to feed their animals during the MCO. She had been experimenting with making desserts during the lockdown period, and a neighbour's positive feedback on her waffles prompted her to consider selling them. Applying knowledge gained from an entrepreneurship class, she designed her own flyers and determined pricing for her products. Her father, Charles Tang, a technopreneur, assisted her by setting up a website to facilitate customer orders.
Initial Operations and Customer Support

The business initially catered to residents within their apartment complex. Within an hour of the website going live, they received three orders for eight waffles each. The support from the community exceeded expectations, with one customer placing an order for eight waffles and tipping RM1,000, significantly boosting her fundraising efforts and helping her surpass her initial goals. This customer's generosity, along with other contributions, allowed her to raise substantially more than anticipated.
Donations to Animal Welfare Organizations

The funds raised by Tang were donated to animal shelters, including the International Aid for the Protection and Welfare of Animals (IAPWA) Penang and the Penang Animal Welfare Society (4PAWS). IAPWA Penang specifically acknowledged her donation of RM500 towards their trap, neuter, and release fund, expressing gratitude for her timely assistance during a challenging period. They also expressed hope that her initiative would inspire others to support animal causes.

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How did an 11-year-old raise over RM2,000 for animal shelters?

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