How did Disney and Universal approach Midjourney before suing?

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Disney and Universal Approached Midjourney Regarding Copyright Concerns Prior to Legal Action

Before initiating legal proceedings, Disney and Universal engaged with Midjourney to address their copyright concerns. The studios requested that Midjourney implement preventative measures against infringement, similar to those adopted by other artificial intelligence companies. However, these overtures were reportedly disregarded by Midjourney, which allegedly prioritized its financial interests.
Studios Sought Preventative Measures

Disney and Universal communicated their copyright concerns to Midjourney prior to filing their lawsuit. They specifically asked the AI company to adopt measures aimed at preventing copyright infringement, noting that such safeguards had been implemented by other firms within the AI sector. This suggests a desire to resolve the issue through dialogue and the implementation of industry-standard protective protocols.
Midjourney Allegedly Ignored Concerns

According to the legal filing, Midjourney "ignored" the concerns raised by Disney and Universal. The studios contend that the company's primary focus remained on its own financial performance, rather than addressing the alleged copyright violations. This alleged inaction is presented as a key factor leading to the subsequent lawsuit.
Focus on Financial Gain Cited

The lawsuit posits that Midjourney's alleged disregard for copyright concerns stems from a strict focus on its "own bottom line." The filing highlights that Midjourney generated US$300 million in revenue last year through paid subscriptions. This financial success is framed as evidence that the company continued to advance its AI image service, releasing new versions, instead of ceasing the alleged infringement of copyrighted works.

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How did Disney and Universal approach Midjourney before suing?

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