How did DNA Brands staff mislead customers about credit card checks?

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DNA Brands Staff Misrepresented Credit Card Inquiries as Promotional Checks

DNA Brands employees falsely presented inquiries about customers' credit cards as part of promotional checks. In reality, these questions were a method to gauge a consumer's spending capacity. This tactic was part of a broader scheme of aggressive sales practices investigated by the Competition and Consumer Commission of Singapore (CCS).
Deceptive Promotional Inquiries

Staff at DNA Brands asked customers about the number of credit cards they possessed. These inquiries were framed as a means to verify eligibility for promotions. However, the true intention behind these questions was to assess the financial limits of each individual customer.
Assessment of Spending Capacity

The credit card inquiries were not for promotional purposes but served as a tool to understand how much a consumer could afford to spend. This formed part of a "coordinated set" of pressure tactics employed by an area manager and some employees. These tactics aimed to extract maximum spending from customers, particularly targeting vulnerable demographics.
Coercive Sales Environment

Beyond the credit card questions, the company's staff employed other manipulative strategies. For example, they would leave facial masks on customers even after treatments concluded, prolonging their stay in treatment rooms to continue sales pitches. This created an environment where customers felt trapped and unable to leave without succumbing to sales pressure.

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How did DNA Brands staff mislead customers about credit card checks?

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