How did Doom Eternal boost Steam to a record 22 million users?

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Doom Eternal’s Release Contributed to Steam’s Record Concurrent User Count

The release of Doom Eternal, coupled with widespread stay-at-home orders due to the Covid-19 pandemic, coincided with Steam reaching an all-time high of 22 million concurrent users. The popular first-person shooter was released on March 20, becoming the week's best-selling computer game on Steam by revenue. This surge in players also saw Doom Eternal and its various editions occupy multiple spots within Steam's top sellers list.
Increased Player Engagement During Confinement

Steam's concurrent user numbers surpassed 20 million for the first time the previous weekend, a period that saw the implementation of stay-at-home confinement measures across Europe, North America, and Asia. The release of Doom Eternal on March 20 directly capitalised on this heightened engagement, with the game's power fantasy theme resonating with players seeking entertainment during periods of isolation. This combination of a highly anticipated game launch and a captive audience significantly contributed to the platform's record-breaking activity.
Dominance in Sales Charts

Beyond its role in driving concurrent users, Doom Eternal demonstrated considerable commercial success on Steam. For the week ending March 23, it was the best-selling computer game by revenue. The platform's methodology for tracking sales, which includes pre-orders and special editions, led to Doom Eternal and its associated purchases appearing as the second, fifth, and seventh best-sellers. This multi-listing highlights the significant demand and sales volume generated by the title.
Broader Gaming Trends

The record set by Steam reflects a broader trend of increased PC gaming activity during the Covid-19 pandemic. As players spent more time at home, platforms like Steam saw substantial growth in user numbers. Doom Eternal's success is a notable example within this trend, showcasing how a major title release can amplify existing user engagement patterns. The game also saw console releases on PlayStation 4 and Xbox One, with a Nintendo Switch version planned for a later date.

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How did Doom Eternal boost Steam to a record 22 million users?

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