How did early notifications to prospective pilgrims affect deferment outcomes?

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Early Notifications Contributed to a Lower Haj Deferment Rate

Tabung Haji (TH) successfully lowered the deferment rate for haj offers to 18 per cent in the current season, a significant improvement from the 50 per cent recorded last year. This reduction was attributed to proactive measures, including providing early notifications to prospective pilgrims and conducting ongoing preparation campaigns. These efforts culminated in the finalisation of haj offers by Ramadan 1447H, a considerably earlier timeframe than in previous years.
Reduced Deferment Rate Achieved

The deferment rate for haj offers saw a substantial decrease, dropping from 50 per cent in the preceding year to 18 per cent for the current season. This outcome was a direct result of strategic initiatives implemented by Tabung Haji.
Proactive Preparation Campaigns Launched

To encourage pilgrims to prepare for their religious obligation well in advance, TH initiated the #menujuistitoah campaign in February. This campaign aimed to foster a culture of early planning and readiness among those selected to perform the haj.
Haj Offers Finalised Earlier Than Previous Seasons

A key factor in managing deferments was the accelerated timeline for finalising haj offers. By Ramadan 1447H, all offers were concluded, allowing prospective pilgrims more time to arrange their affairs and complete necessary preparations compared to the customary schedules of prior seasons.

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How did early notifications to prospective pilgrims affect deferment outcomes?

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