How did Facebook advertising drive 2,000 orders for cat baju raya?

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Facebook Advertisement Drove 2,000 Orders for Cat Baju Raya

A Facebook advertisement for Geli-Geli Kucing's limited edition 'Purrfect Raya' collection of cat outfits generated an overwhelming response, resulting in approximately 2,000 orders. The advertisement reached an estimated 20,000 people, significantly exceeding the company's initial production plans. This surge in demand necessitated a scaled-back production of around 500 outfits for a second batch, with staff working around the clock to fulfil orders.
Overwhelming Response to 'Purrfect Raya' Collection

Geli-Geli Kucing, a company based in Taiping, Perak, launched its 'Purrfect Raya' collection, featuring Baju Melayu Devon, Kurta Bombay, and Baju Kurung Savannah designed for cats. The intention behind these outfits, priced at RM45 for custom-made Devon or Savannah and RM42 for Kurta Bombay, was to integrate cats more fully into family celebrations during the festive season. The company initially planned to produce only about 250 outfits to cater to local customers in Taiping and Ipoh.
Significant Reach and Order Volume via Facebook

The pivotal moment for the collection's success was its advertisement on Facebook. This digital campaign proved highly effective, reaching approximately 20,000 individuals. The advertisement's broad reach translated directly into a substantial volume of interest, with the company receiving around 2,000 orders. This level of engagement far surpassed the company's initial expectations and production capacity.
International Orders and Production Challenges

The popularity of the cat 'baju raya' extended beyond Malaysia, with orders also being received from Singapore and Brunei. The sheer volume of demand led Geli-Geli Kucing to turn down the majority of requests, limiting the second production batch to about 500 outfits. The company mobilized approximately 10 workers, who dedicated themselves to producing the outfits around the clock, with each outfit taking about two hours to complete.

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How did Facebook advertising drive 2,000 orders for cat baju raya?

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