How did Giggles PJ support its staff during the closure?

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Giggles PJ Focused on Rebuilding While Supporting Its Team Through Closure

Following a fire that destroyed its kitchen and forced a closure, Giggles PJ prioritised rebuilding the café while simultaneously seeking ways to maintain business operations and provide support for its staff. The business aimed to keep the team engaged and financially stable during this period of uncertainty, acknowledging that bills continued to accrue and staff required assistance.
Maintaining Business Operations Through Alternative Channels

To navigate the closure and generate revenue, Giggles PJ established a small coffee kiosk directly outside the damaged premises. This allowed the café to continue serving its neighbourhood and maintain a connection with customers. Concurrently, the team began producing and selling artisan raspberry compote. This initiative provided customers with a tangible product to purchase, offering a direct way to support the business's recovery efforts.
Community Engagement as a Support Mechanism

The sale of the raspberry compote proved to be a significant undertaking, with over 800 jars sold in the first week alone. This product became symbolic of the community's belief in the café's journey and its resilience. The temporary coffee kiosk also served as a hub for customer interaction, with many regulars visiting not just for coffee but also to inquire about renovation progress and offer encouragement.
Leveraging Existing Revenue Streams

In addition to the kiosk and compote sales, Giggles PJ continued to generate income through its catering and events services. This revenue stream was already established prior to the fire, allowing the business to leverage this existing capacity without needing to build it from scratch during the crisis. This diversification of income sources was crucial in sustaining the business and supporting its team during the challenging rebuilding phase.

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How did Giggles PJ support its staff during the closure?

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