How did HeeSay engage attendees at White Party Vietnam?

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HeeSay Engaged White Party Vietnam Attendees Through Interactive Booth Activities and Social Media Promotions

HeeSay, an LGBTQ+ online community, made its debut at White Party Vietnam 2024 by establishing a "Mini-Community" booth that recreated app social scenarios through interactive games. The initiative attracted approximately 2,000 participants who engaged with the games and experienced HeeSay's functionalities firsthand, enhancing local brand recognition. Beyond the on-site activities, HeeSay also leveraged social media by offering incentives for attendees who shared their experiences online.
Interactive Games Replicated App Social Scenarios

The HeeSay booth at White Party Vietnam 2024 featured a "Mini-Community" concept designed to bring the app's social interactions to life. A prominent game called "YAY!" challenged groups of three attendees to coordinate and spell out "HeeSay" using handheld boards, without being able to see what others were displaying. This activity, along with other interactive games, allowed participants to directly experience the app's social functionalities through face-to-face engagement.
Significant Attendance and Brand Exposure Achieved

Approximately 2,000 people visited the HeeSay booth, participating in the games and exploring the app's features. This direct interaction helped attendees better understand HeeSay's purpose beyond dating, emphasizing its role in connecting LGBTQ+ individuals. As the exclusive social app partner for White Party Vietnam 2024, HeeSay effectively utilized the event to boost its brand recognition within the local community.
Social Media Engagement Rewarded Attendees

HeeSay extended its engagement strategies to social media platforms, encouraging attendees to share their experiences. Participants who posted photos of HeeSay's billboards or moments captured at the event on social media were eligible to win VIP or SVIP memberships within the app. This dual approach of on-site interaction and online promotion aimed to broaden HeeSay's reach and foster a sense of community.
Commitment to Community Building Beyond Entertainment

The presence at White Party Vietnam 2024 aligns with HeeSay's broader commitment to community building, which includes providing valuable health knowledge and fostering inclusivity. In June, HeeSay Vietnam collaborated with a local HIV prevention and treatment service for an offline workshop. Furthermore, a new 'community' feature was introduced in June, enabling users to discover local offline events and join group chats, reflecting HeeSay's dedication to creating positive social impacts and strengthening its brand image through diverse offline events.

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How did HeeSay engage attendees at White Party Vietnam?

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