How did Howard Schultz’s Sicily trip shape the Oleato range?

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Howard Schultz's Sicily Trip Inspired the Starbucks Oleato Range with Olive Oil Infusions

Howard Schultz's recent journey to Sicily served as the direct inspiration for Starbucks' new Oleato line of beverages, which incorporates olive oil into both hot and cold coffee drinks. This innovation stems from Schultz's personal habit, adopted in Sicily, of consuming a teaspoon of olive oil daily, which he then decided to combine with his morning coffee, ultimately leading to the development of the Oleato concept. The range specifically features extra virgin olive oil sourced from Partanna, Sicily.
A Daily Sicilian Ritual Sparks a Culinary Idea

The genesis of the Oleato range can be traced back to Howard Schultz's personal experiences during his visit to Sicily. It is reported that he adopted the local custom of drinking a teaspoon of olive oil each morning. This daily ritual, when combined with his concurrent coffee consumption, led him to experiment with blending the two ingredients.
The Oleato Range Features Partanna Extra Virgin Olive Oil

The signature ingredient in the new Starbucks offerings is extra virgin olive oil from Partanna, a small town located in Sicily. This specific olive oil is used to create the Oleato beverages, aiming to enhance the flavour profile of the coffee.
An Unexpected, Velvety, and Buttery Flavour Profile

Schultz has described the resulting taste experience of the Oleato drinks as an "unexpected, velvety, buttery flavour." He further elaborated that this unique flavour profile not only enhances the coffee but also leaves a pleasant and lasting impression on the palate.
Global Expansion Planned for the Innovative Beverage Line

Following its initial launch, the Oleato range is slated for a broader rollout. The beverages are scheduled to appear in Starbucks outlets across California in the spring, with subsequent introductions planned for Japan, the Middle East, and the United Kingdom by the end of the year.

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How did Howard Schultz’s Sicily trip shape the Oleato range?

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