How did identity politics influence the campaign discourse in Negeri Sembilan?

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Identity Politics Shifted Campaign Discourse in Negeri Sembilan

Pakatan Harapan (PH) has attributed its significantly diminished performance in the Negeri Sembilan state election to a campaign heavily influenced by racial and identity politics. This approach, according to PH, steered the discourse away from crucial issues such as economic development and public welfare, instead fostering anxiety and suspicion, particularly between Malay and non-Malay communities. The coalition's unofficial tally indicated a win in only 11 out of 36 contested seats, a stark contrast to its previous standing.
Campaign Focused on Identity Over Nation-Building

The state election was characterised by an "extraordinary campaign of racial politics based almost entirely on identity," as stated by PH. This focus on identity, rather than on broader societal concerns, is seen as having the potential to sow division within the state and its multi-ethnic population. The coalition believes this campaigning tactic created an environment of anxiety and suspicion among different communities.
Decline in PH's Electoral Support

PH's electoral standing in Negeri Sembilan experienced a dramatic collapse compared to previous polls. The coalition, which had previously held 17 seats, managed to secure only 11 this time. This decline contributed to the informal alliance of Barisan Nasional (BN) and Perikatan Nasional (PN) securing a two-thirds majority, enabling them to form the state government.
Shift Away from Fundamental Issues

PH asserted that the campaign discourse was deliberately diverted from core nation-building objectives. Instead of addressing fundamental issues like the local economy, employment opportunities for the youth, education, the cost of living, and public welfare, the campaign concentrated on identity-based politics. This shift, according to PH, is detrimental to the state's progress and social cohesion.
Call for Values-Based Politics

In response to the perceived dominance of identity politics, PH advocated for a return to values-based politics. This approach, the coalition argued, should uphold the dignity of all Malaysians and focus on substantive issues that benefit the entire community. PH expressed its gratitude to voters and election officials while acknowledging the results, despite its concerns about the campaign's nature.

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How did identity politics influence the campaign discourse in Negeri Sembilan?

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